September 15th, 2009
Album Review: Kid Cudi x “Man on the Moon”
Kid Cudi – Man on the Moon: The End of Day (Fall 2009)
Grade: 65
Day(s) of Week to Spin: Saturday (sun setting over the horizon), Thursday
With an extremely promising open… almost on some theatrical-this-should-be-an-interesting…movie type tip… I waited. Five tracks into the album… I realized that a great part of me was already giving up on this record. As a reference I would say that the narration of the album almost emitted the feeling of a Common album. If you guys are fans of Common you know what I’m talking about; Gil Scott Heron appears on various Common records in the role as a narrator and mentor dropping knowledge that only hard life can bless you with. This was a really good look for the album to keep the conceptual piece of the record in tact. The problem with the record that I have is that there is clearly no commitment to anything besides the production. There was a great deal of harmonizing, singing, and there was also some emceeing on the record by Cudi, however, as I stated, there was no commitment to… say, the beautiful idiosyncrasies in vocal work or to putting some complexity in the rhymes. Cudi, at best, tries to drive home the idea of “hey, I’m (this is) different,” but abandons the golden rule by not letting the music speak for him.
I’m not altogether ignorant to the fact that this album will probably be considered a hip hop album. It will be largely reviewed as a hip hop album… as so Kid Cudi will be compared to other emcees (with more basic formats). I will step out on to the ledge and say that, in my eyes, this is not a “conventional” hip hop album. That works for the record… and against it. People feel the need these days in music to be able to offer something different. Many of the artists actively engaging this role find themselves stepping outside of their creative comfort zones… and ultimately being slain for doing such a thing. The fact that Kid Cudi, from the beginning, is being as versatile as one can be shows that he will have some longevity in music, however, the hardest part of showing and proving this level of versatility is doing so while maintaining an equal or greater level of artistic integrity. That, in my opinion, is where this record failed.

